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What is a blog? A blog is started when one person makes the decision to channel their passion for one particular subject into a website. This person writes regular blog entries pertaining to the specific subject of his or her blog. Commentary, reviews, details of events recently attended by the blogger, or even personal movies or videos may be included in blogs. The world of blogging consists of endless possibilities. Knowing how to gain exposure is one of the most difficult parts of having a blog.