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[Before you decide to buy any affiliate marketing software, you must understand the dynamics of affiliate marketing Soon after the World Wide Web gained popularity affiliate marketing on the internet was born. There are four key players in affiliate marketing: the retailer, brand or seller, the network, the publisher also known as the affiliate, and the customer. Affiliate marketing is all about directing more customers to a seller. To do this affiliate marketing sites use a variety of methods Affiliate marketing has grown rapidly into a billion dollar industry Affiliate marketers are compensated using different methods. revenue sharing or cost per sale is the most commonly practiced method.